Canal brings brands together to dream up and activate collaborations as unique as your brand.

We use different terms to describe the 'what' and 'how' behind getting the most of your Canal experience — here's a list of our most commonly used words and how to use them!


Glossary

Commission

Gems

Launch

Supplier

Storefront


Commission

This is the earnings that you make on Canal. There are three commission portions taken on any Canal-powered sale: yours, your partner's, and Canal's.

You can learn more about commissions here.


Gems

Gems is the name of Canal's rewards experience, a shoppable page full of our favorite Canal products. You can earn money to Gems by referring partners and friends to Canal.

We love that you're reading our FAQs! For being so thorough, we'd love to give you $25 in credit to Gems. Enter CANALGLOSS25 at check-out to redeem your credit. 💎


Launch

A launch is what we call Canal-powered activations. Both a verb and a noun, it's how we describe the experience you're creating as a brand.

Canal supports a number of different launches, including:

  • Marketplaces: these are evergreen, permanent collections that are complementary to a brand's native products

  • Seasonal campaigns: more temporary launches, like a Fall Edit or Summer Must Haves

  • Pop-ups: these are moments when multiple brands come together to create a buzz-worthy online pop-up shop for a special event

  • Shoppable content: these launches are for when you have a great piece of content, like a gift guide or a Youtube video, and plug links to shoppable pages


Supplier

This refers to the brand whose products are being merchandised. In other words, the brand partner who is approving their products to be sold on the counterpart's website.

In the example of Fellow's coffee bean marketplace, the Suppliers are the coffee bean brands.


Storefront

This refers to the brand partner who is merchandising their site with other brands' products. This is the partner who is using their website as a retailer to host the Canal launch.

In the example of Fellow's coffee bean marketplace, the Storefront is Fellow.


Learn more about working on Canal:

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